Privacy Policy — The Ruffies

Last updated: 11 September 2026

This policy explains what information the mobile game The Ruffies (package com.MrCing.TheRuffies) handles, and why. It is written to be read, not to be survived.

The short version. The Ruffies does not ask you for your name, your email, or any account. It has no login. It works offline. The only information that leaves your device is what Google's advertising and payment services need in order to show an ad or complete a purchase — and because this game is treated as directed to children, advertising is configured so that it is not personalised and does not use an advertising ID for tracking.

1. Who is responsible

The Ruffies is developed and published by Jai Vardhan Singh (trading as Mr Cing). For any question about this policy or about your data, contact: mrcingstudio@gmail.com.

2. Information the game itself collects

None that identifies you. The Ruffies has no user accounts, no sign-in, no profile and no contact form. It does not read your contacts, photos, videos, files, microphone, camera, or location. It does not request permission to do any of those things.

Your progress — which levels you have finished, how many stars you earned, your gems and crystals, which characters you own, and your settings — is stored only on your own device. It is never uploaded. If you uninstall the game, it is gone.

3. Information collected by Google services inside the game

The game uses two Google services. Each handles some data under its own privacy policy.

Google AdMob — advertising

The game shows advertisements, including optional ads you can choose to watch in exchange for in-game rewards. Ads are served by Google AdMob, which may process device-level information such as a device identifier, coarse device and network details, and whether an ad was seen or tapped, in order to deliver and measure the ad.

Because this game's audience includes children, the game sets the following before the very first ad is requested:

Child-directed treatment: enabled. Ads are served in a manner compliant with children's privacy requirements.
Under age of consent: enabled. Personalised and interest-based advertising is switched off, and the Android Advertising ID is not used for ad targeting.
Maximum ad content rating: G. Only general-audience ad creative may be shown.

The app does not declare the AD_ID permission.

Google's policy: policies.google.com/privacy

Google Play Billing — in-app purchases

The game offers optional in-app purchases of crystal packs. Purchases are handled entirely by Google Play. Payment details are entered into Google's own checkout — the game never sees, receives, or stores your card number or payment information. Google provides the game only with confirmation that a purchase succeeded, so the crystals can be granted.

4. What is stored on your device only

For transparency, the game keeps a small local count of how many times each ad placement was requested, shown, or tapped. This is used to understand which parts of the game show ads. It stays on your device and is never transmitted to us or to anyone else.

5. Summary table

Data	Who handles it	Why	Leaves your device?
Game progress, stars, currency, settings	The game	To save your game	No
Ad placement counts	The game	Internal tuning	No
Device & ad interaction data	Google AdMob	To show and measure ads (non-personalised)	Yes
Purchase confirmation	Google Play Billing	To complete a purchase	Yes
Crash diagnostics	Google Play	Stability reporting	Yes
Name, email, phone, contacts, photos, location	—	Not collected at all	N/A

6. Children's privacy

The Ruffies is suitable for, and directed to, a general audience that includes children. We take that seriously:

We do not knowingly collect personal information from children.
The game has no chat, no messaging, no user-generated content, no social features and no way to contact another player.
Advertising is configured as child-directed and non-personalised, as described in section 3.
Ad creative is limited to a G content rating.

This is intended to be consistent with the US Children's Online Privacy Protection Act (COPPA), the Google Play Families policy, and Article 8 of the GDPR. If you believe a child has provided personal information, contact us and we will delete anything we hold.

7. Your rights and choices

Delete everything: uninstalling the game removes all locally stored data. The game also has a reset-progress option in its settings.
Ads: you can reset or limit ad personalisation in your Android settings under Settings → Privacy → Ads. Note this game already disables ad personalisation.
Purchases: managed through your Google Play account.
If you are in the EU/UK, you have rights of access, rectification, erasure and objection. Since we hold no personal data that identifies you, requests are usually best directed to Google for the data it processes.

8. Data retention and security

We operate no servers and hold no database of users. Data in transit to Google's services is encrypted using HTTPS/TLS. Retention of the data Google processes is governed by Google's own policies.

9. International users

The game is available worldwide. Where data is processed by Google, it may be processed in countries other than your own, under Google's safeguards.

10. Changes to this policy

If this policy changes materially, the updated version will be posted at this same address with a new "last updated" date.

11. Contact

Jai Vardhan Singh (Mr Cing)
mrcingstudio@gmail.com

The Ruffies — com.MrCing.TheRuffies. This policy describes the app as published on Google Play as of the date above.